How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

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Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Walter McBride/Corbis via Getty Images. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle.

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The two reunited in 2021 to promote Dunkin's sweet cold foam for cold brew, leading to D'Amelio's new signature drink: the Charli cold foam. BBDO New York spearheaded a campaign running on.

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Courtesy of McDonald's. Recently, McDonald's added a celebrity-endorsed meal to their menu for the first time in thirty years.The brand partnered with Travis Scott on a combo meal that features a Quarter Pounder with cheese, bacon and lettuce, an order of medium fries, BBQ sauce, and a sprite (aka the rapper's go-to order). And the partnership has already paid off—the chain saw an almost 5%.

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Landing somewhere between promotional menu item and endorsement deal, the celebrity fast food order is somehow neither. It's marketing's mass conservation, with nothing created and nothing.

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DiGiorno has directly attributed its growth to the slogan: "It's Not Delivery, It's DiGiorno.". The company cited sales for two consecutive quarters in 2009 at a bit over 20%, and even gave the campaign a name: "DiGiornonomics.". Instead of competing with other frozen brands, DiGiorno decided to directly contend with delivery.

TASTING CELEBRITIES FAVORITE FOODS YouTube

4. Kevin Hart. Joining the likes of the infamous Martha Stewart, funnyman Kevin Hart also made his way into the restaurant industry this year with the opening of his plant-based fast food restaurant, Hart House. Located in Los Angeles, the 100% plant-based option is said to deliver "can't-believe-it flavor in every bite.".

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2. Guy Fieri. Search score: 19/100. Who: Mayor of Flavortown and daddy of all things diners and dives, Guy Fieri has become one of the most recognizable faces of Food Network since he arrived on.

TASTING CELEBRITIES FAVORITE FOODS 3 YouTube

So, here are 10 of the biggest celebrity food and drink endorsements of all time. Nespresso. Matt Damon starred alongside Nespresso aficionado, George Clooney in an advert for the coffee brand.

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The sample profile is shown in Table 2. Regarding the participants' gender, the 49.8% of the respondents were female, whereas 50.2% were male. Similarly, the great majority of the participants (41.0%) were between 31 and 40 years old, followed by individuals with ages between 41 to 50 years old (25.9%).

Selena Gomez Pantene Ads (2017) • CelebMafia

These collaborations drive revenue, especially among Gen-Z, who are more likely to buy a product if their favorite celebrity endorses it. According to The New York Times, combining a food item with a celebrity endorsement drives engagement on social media like TikTok and Instagram. Many of these endorsements are not creative, but rather a.

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For the first time since the McJordan in 1992, Mcdonald's debuted a new celebrity menu item on September 8, 2020, with the launch of the Travis Scott Meal.The limited-time $6 meal, composed of a quarter pounder with bacon, fries with barbecue sauce, and a medium Sprite to wash it all down, was a huge hit. The demand for Cactus Jack's.

Celebrities in Food Ad Campaigns Stars in Fast Food and Junk Food

In addition to fast-food joints, some fast-casual restaurants -- such as Chipotle Mexican Grill Inc., which has worked with Miley Cyrus, David Dobrik and more -- have invested in celebrity sponsorships in recent years. Morning Consult data indicates more sit-down chains, such as Panera Bread Co., should follow suit to bring in more Gen Z consumers.

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Celebrities aren't like most people, and most celebrities aren't like Shaquille O'Neal. The NBA great, who stands seven feet and one inch tall, discussed what he orders at various fast food and fast casual restaurants in a November 2022 episode of "The Big Podcast With Shaq." O'Neal was impressively precise when he rattled off a string of.

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Beyoncé, Britney Spears, and Pink for Pepsi. 2004's ultimate squad goals: Beyoncé, Britney Spears, and Pink all starred in perhaps the most iconic Super Bowl ad of all time. Dressed in epic.

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The study authors report that Baauer, will.i.am, Justin Timberlake, Maroon 5, and Britney Spears had the most food and drink endorsements. According to the report, several celebrities endorsed.

Celebrity Endorsements Sling Unhealthy Food to Consumers

Nov 19, 2021, 5:59 AM PST. McDonald's, Popeyes, Dunkin'. Major fast-food chains have embraced celebrity partnerships over the last year. Brands like Dunkin' and Popeyes can have the excitement of.